Have you ever sat down and asked what it is about your company that makes it worth doing business with? Have you considered setting up one of those online surveys so that you can find out? It is not a bad idea to perform this task to see if you are still on-target in providing the type and quality of service needed by your clients to sustain your business.
There needs to be some type of standard; however, by which you can compare your business against just to make sure that you are where you need to be in terms of client offerings and services.
Here are some general guidelines that can provide a set of standards:
Consolidated Services Contact
Being able to do business with a consolidated services provider keeps complexity to a minimum when it comes to products, documentation and interoperability that is necessary for a successful business. Adding value to your client relationships by continuing to include additional services over time to your available deliverables maintains your perception of a true business partner, increasing loyalty and influencing referrals.
Single Supplier
Simplification is the goal of any business and a single supplier system makes great strides in taking out much of the complexities of multiple vendors and the relationships that accompany them. As the trusted technology business advisor, it is your role to manage all technical relationships and locate and marshall all of the resources required to address your clients' needs.
Comprehensive SLAs
Imagine a Service Level Agreement that encompasses practically the entire client environment. This one alone is worth the price of your MSP offerings.
Contracted Pricing
Knowing that a level billing and pricing structure is in place helps your clients better manage their budgets regarding their IT infrastructure.
Extensive Reporting
With active reporting models, keeping on top of problem areas is not a challenge. Being managed proactively becomes a reality in some of your client organizations that might never have achieved that goal in the past.
Lowered TCO
Total Cost of Ownership is constantly in the cross-hairs of of bean counters. With an MSP agreement in place, costs are lowered over time and this is welcomed by accounting departments.
24x7x365 Network and Service Monitoring
The peace of mind that accompanies a fully monitored environment is invaluable for any business. Because the demands on today's organizations are increasingly global, monitored services should be ‘globalized’ as well.
How are you doing in the areas above? What are your clients saying about your services? Do you feel like you are out front and leading your clients or do you think that they are pulling you along? Are you the change agent or are they? An annual check-up in this area would be a good way to make sure that you are doing and providing the things necessary to keep your clients satisfied and asking for more.
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Erick Simpson
MSP University
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